Pricing
Free during beta. Paid when it's worth paying for.
We don't farm your attention with ads or upsell you feature by feature. While we're in beta, a seat is free — in exchange we ask for one useful note a week: something that broke, something missing, or something you'd change. No card, no invitation, no waiting list.
Beta seat — $0
Free while we're in beta, in exchange for real feedback.
You get Operator-level access to everything below: unlimited businesses, daily moves, monthly bold moves, journal, phonebook and full history. In exchange, send one substantive note a week — a bug, a rough edge, or an idea worth building. Your seat stays free until we go live; when billing opens, beta testers get a founders discount as our thanks. Beta ends with 14 days' notice — you're never charged automatically, and if you skip a plan you keep export-only access for 30 days. If the feedback stops, we may close the seat. Your data is always yours to export.
The founders discount amount and duration are set at launch, are discretionary and personal to you, and have no cash value.
After launch
What it will cost once billing opens
All four options below are free for you during beta. Prices are shown up front so there are no surprises later — nothing is charged automatically.
Commitment
01FREE DURING BETA
$79
per year after launch
About 22 cents a day — $29 less than monthly
One business. Full discipline.
- One business
- Daily move + evening close
- Monthly bold move
- Journal and contact log
- Four-digit lock with lockout protection
- 7-day money-back guarantee
Operator
MOST CHOSENFREE DURING BETA
$179
per year after launch
About 49 cents a day — $49 less than monthly
Everything you run, side by side.
- Everything in Commitment
- Unlimited businesses
- Timeline filters by type and category
- Contact interaction history
- Encrypted sync across your devices
- 7-day money-back guarantee
Vault
03FREE DURING BETA
$349
per year after launch
About 96 cents a day — $119 less than monthly
For the people who never leave a trail.
- Everything in Operator
- One-tap export of every record (JSON)
- Priority support line
- Early access to new instruments
- Concierge onboarding
- 7-day money-back guarantee
Founders Edition — one time
FREE DURING BETA
$1,497
paid once after launch, kept for life
Top-tier Vault access forever, every instrument we ship from here on, and your name inscribed on the founders wall. This is not the budget option — it's the commitment option. If you plan to run businesses here for years, it pays for itself in roughly four. When the round opens, it'll stay open until we hit our goal — then it's closed permanently.
Most operators choose Vault yearly. The Founders Edition is for the small group who want to own the tool outright.
After beta — the free seat
You never lose access. You lose the long memory.
When billing opens, the daily move, the evening close and the monthly bold move stay free for everyone — forever. What paying buys is the part that compounds: the record that never rolls off, and the ability to take it with you.
Free, honestly limited
- One business
- Daily move + evening close, unlimited
- Monthly bold move
- History kept for the last 30 days
- Journal and contacts, capped at 25 entries
- No export
What you'd be giving up
- A streak older than a month — gone quietly as it rolls off
- Every business but one, side by side
- The full timeline, filterable by type and category
- One-tap export of everything you've written
- Encrypted sync across your devices
Nothing is deleted the day a plan ends — your history is always yours to export before anything rolls off, and we tell you before it does.
Why we charge.
Free products sell your data, your focus, or both. The Founders App is funded by the people who use it. That keeps the incentives clean.
7-day money-back guarantee
If The Founders App doesn't fit the way you work, email us within seven days for a full refund. No forms, no friction.
On the workbench
Works in any browser today.
The Founders App runs in any browser today and installs to your home screen full-screen. Additional platforms may come later. Every plan includes them the day they ship, at no extra cost.
Invite the people you trust
Three people join, your next month is on us.
Every member gets a private invite link. Anyone approved through it gets 90 days of The Founders App once billing is live. For every three people who join on your link, we credit a free month to your account — no cap, no expiry, no countdown clock.
Share your link
Found in the app under Invite.
They get 90 days
Full plan access, no card required upfront.
You get a month
Credited automatically at every third join.
Why the loop works
The Founders App's daily loop is assembled from published research on goal specificity, implementation intentions (naming when and where), and recorded progress monitoring. Read the method.
Fine print: we have not run our own scientific experiment and make no medical, psychological, or financial claims. The research cited was conducted by others in different settings. What we can say honestly is that this formula — one specific move, a stated time and place, an honest evening review, and a record you keep — has produced consistent results for the founders we've watched use it, across very different businesses. Outcomes depend on your work, not on the software.
Teams and companies
Bulk licenses, priced down as you scale.
Buying for a leadership team, a portfolio of operators, or a franchise group? Licenses are billed on one invoice, assigned and reassigned by you, and every member's data stays private to them.
Discounts come off the annual price — Operator at $179 a year becomes $143 per person at 10 licenses. Free during the beta, so nothing is billed until we launch paid plans.
5 – 9 licenses
10% off
Small leadership teams and partnerships.
10 – 24 licenses
20% off
Operating groups and portfolio companies.
25+ licenses
30% off
Custom terms, invoicing and onboarding.
- Annual invoicing, PO and bank transfer accepted
- Assign and reassign licenses as your team changes
- Each member's entries stay private — no manager view
- Concierge onboarding at 25 licenses and above