Pricing
Paid plans only. No free tier.
We don't farm your attention with ads or upsell you feature by feature. You pay for a private operating system. We keep it running, locked, and yours.
Commitment
01$29
per month
One business. Full discipline.
- One business
- Daily move + evening close
- Monthly bold move
- Journal and contact log
- Four-digit lock with lockout protection
- 7-day money-back guarantee
Operator
02$79
per month
Everything you run, side by side.
- Everything in Commitment
- Unlimited businesses
- Timeline filters by type and category
- Contact interaction history
- Encrypted sync across your devices
- 7-day money-back guarantee
Vault
03$149
per month
For the people who never leave a trail.
- Everything in Operator
- One-tap export of every record (JSON)
- Priority support line
- Early access to new instruments
- Concierge onboarding
- 7-day money-back guarantee
Founders Edition — one time
$749
paid once, kept for life
Top-tier Vault access forever, every instrument we ship from here on, and your name inscribed on the founders wall. Open until we reach our founding goal — then it's closed permanently.
No free tier. Here's why.
Free products sell your data, your focus, or both. The Founders App is funded by the people who use it. That keeps the incentives clean.
7-day money-back guarantee
If The Founders App doesn't fit the way you work, email us within seven days for a full refund. No forms, no friction.
On the workbench
Native apps for every machine you work on.
The Founders App runs in any browser today and installs to your home screen full-screen. We are actively building native apps for iPhone and iPad, Android, macOS, Windows and Linux — one account, the same record, everywhere. Every plan includes them the day they ship, at no extra cost.
Founders Edition members get the native builds first.
Invite the people you trust
Three people join, your next month is on us.
Every member gets a private invite link. Anyone who signs up through it runs The Founders App free for 90 days. For every three people who join on your link, we credit a free month to your account — no cap, no expiry, no countdown clock.
Share your link
Found in the app under Invite.
They get 90 days
Full plan access, no card required upfront.
You get a month
Credited automatically at every third join.
Why the loop works
The Founders App's daily loop is assembled from published research on goal specificity, implementation intentions (naming when and where), and recorded progress monitoring. Read the method.
Fine print: we have not run our own scientific experiment and make no medical, psychological, or financial claims. The research cited was conducted by others in different settings. What we can say honestly is that this formula — one specific move, a stated time and place, an honest evening review, and a record you keep — has produced consistent results for the founders we've watched use it, across very different businesses. Outcomes depend on your work, not on the software.
Teams and companies
Bulk licenses, priced down as you scale.
Buying for a leadership team, a portfolio of operators, or a franchise group? Licenses are billed on one invoice, assigned and reassigned by you, and every member's data stays private to them.
5 – 9 licenses
10% off
Small leadership teams and partnerships.
10 – 24 licenses
20% off
Operating groups and portfolio companies.
25+ licenses
30% off
Custom terms, invoicing and onboarding.
- Annual invoicing, PO and bank transfer accepted
- Assign and reassign licenses as your team changes
- Each member's entries stay private — no manager view
- Concierge onboarding at 25 licenses and above