Fundraising & Finance

Burn rate

Burn rate is how much cash your business spends beyond what it brings in, usually measured per month.

There are two versions and the difference matters. Gross burn is everything going out the door in a month — salaries, software, rent, contractors, ads. Net burn is gross burn minus the cash actually collected that month. Net burn is the number that determines how long you survive; gross burn is the number that tells you how expensive the machine is to run regardless of sales.

For a founder, burn is the closest thing to a heartbeat. It is not a target to minimise blindly — a business burning nothing is often a business standing still — but it must be a number you can say out loud without checking. Burn moves quietly: a few annual subscriptions, a contractor extended by a month, a payment processor fee that scales with volume. Nobody decides to increase burn by 30%; it accretes. Founders running several ventures should calculate it per business, because a healthy one can mask a bleeding one on a combined statement.

A concrete example: your consultancy collects $12,000 in a month and spends $19,000 — $9,000 on a contractor, $6,000 to yourself, $4,000 on tools and hosting. Gross burn is $19,000. Net burn is $7,000. If your account holds $56,000, that net burn is the input for runway: eight months, assuming nothing changes. It always changes, which is why you recalculate monthly rather than annually.

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